In-depth audit

An independent audit of your online business, based on your data

A full analysis of economics, assortment, advertising, website, retention and operations - to find the main growth constraint and the order of changes. The audit is built on your numbers, not on generic advice.

Request the audit

Brief13 sectionsBased on your data

TimelineUp to 10 daysAfter receiving your data

ResultReport and action planPresented on a call

Who this audit is for

What people usually come to us with

Ad spend grows, profit does notRevenue is there, cash is notAm I earning or breaking even?Will we survive growthWhat pulls up, what drags downDoes the agency pay for itselfAn honest picture before a sale

01 · What you get

What the audit does with your numbers

"Ads eat more and more, but profit does not grow"We calculate the payback of every channel by margin and repeat orders - it becomes clear which channel really brings money and which one burns it.

"There is revenue, but no money in the account"We break down every cost per order and show where the margin leaks away.

"Am I earning or working for nothing"We add up all the costs of a single order and show the real profit on it - usually lower than it seems.

"Which products drag us down"We find the items you sell at a loss, even if they are top sellers by revenue.

"Does the contractor or agency pay for itself"We check the advertising against your numbers, not against the contractor's pretty reports.

"Will operations survive growth"We look for what breaks first if the number of orders doubles.

"Where do I even start"Out of all the findings we single out one main constraint and give a plan: what to do now, what later and what not to touch.

Full contents of the report - 13 sectionsShow the listCollapse

01Summary for the owner: the main constraint, key findings, three first decisions.

02Data quality: what can be trusted, where the discrepancies are and what is missing.

03Economics of the order and the business: revenue, cost of goods, margin, logistics, fees, returns, break-even point.

04Customer economics: CPO/CAC, LTV, payback, repeat purchases and cohorts.

05Assortment: profitable and loss-making groups, revenue leaders, frozen stock.

06Prices and promotions: how discounts, delivery and price affect the margin.

07Advertising: channel payback with margin and repeat orders taken into account.

08Website and funnel: the mobile path, cart, checkout, trust, payment and delivery.

09Retention and CRM: the base, segments, mailings, automations and loyalty.

10Operational constraints: warehouse, supply, processing, delivery, returns and readiness for growth.

11What works / does not work / needs checking.

12Priority map: what to do now, later and what not to touch.

13Action plan: tasks, sequence, dependencies and owners.

02 · Your involvement

Let us become a team

We do our part, you do yours: the audit is built on the data of your business.

The first step is the brief: 13 sections, 60–90 minutes. While you fill it in yourself, you will spot some of the problems even before our analysis.

No exact figure - just write "I do not know". There is no need to invent one, "I do not know" is an answer too.

The term of up to 10 business days is counted from the moment we have the completed brief and the full data package.

Data we need

Orders for the whole period the shop has been running
Products and cost of goods
Fixed costs: rent, salaries, services
Advertising spend by channel
Stock levels in the warehouse
View access to GA4 and the ad accounts
Access to the project analytics or exports
CRM, mailings and contractor reports - if any
Price list and discount policy

03 · How the work goes

Order of work

Conversation and brief

We discuss the task in the channel you prefer. Your specialist sends a personal brief (13 sections) as a link and a code by email, together with the list of required data. Some figures may also be clarified as the work goes on.

Payment and full package

You fill in the brief, send the exports and access, and pay the invoice. From this moment the term of up to 10 business days begins, depending on project complexity.

Analysis

Belmont analyses the data and, if needed, asks follow-up questions in the contact channel you chose (messenger or email).

Report and plan

A written report based on the analysis: findings and a priority action plan.

Two-hour call

As soon as the audit is ready, we get on a call: a review of the report with the owner and key participants.

Implementation - optional

On request - a separate Belmont proposal for delivery.

04 · Checkout

Request the deep audit

The cost depends on the scope of work: the size of your catalogue, the number of advertising channels and how deep the review goes. Your specialist agrees the final amount with you when the invoice is issued.

I understand the scope of my involvement: I will receive a detailed brief of 13 sections, will provide the available data and understand that the audit term (up to 10 business days) starts after payment and after the full package is received.I have reviewed the service scope, payment, cancellation and refund terms, accept the offer and agree to data processing.

The button activates after both boxes are ticked. We will contact you in your messenger, answer your questions, agree the cost and send an invoice.

Termup to 10 business days after the full data package

Format2-hour call + written report with a plan

ContactEmail + messenger

A commercial result (growth) guarantee is not provided. What is guaranteed is the full scope of the analytical work from the report above.